V-FLOOR
V-Floor combines modern design, durability, and health-conscious technology to deliver flooring that enhances any space. Their phthalate-free SPC & LVT floors provide a safer, healthier environment while ensuring water resistance, easy installation, and long-lasting performance.
Flooring is an art
LOGOTYPE REDESIGN
The logo evolution reflects a deliberate shift in brand tone—from a bold, heavy typeface to a refined, handwritten script. This transition softens the visual identity, introducing a sense of elegance, individuality, and artistic expression that aligns more closely with a premium positioning.
The thinner, fluid strokes create a more human and distinctive character, moving away from a rigid, industrial feel toward a more curated and design-driven perception. Paired with a clean, minimal sans-serif for the supporting text, the new logo achieves a balanced contrast between expression and clarity—reinforcing the brand’s identity as both creative and contemporary.
PACKAGE
DESIGN
Art in Flooring
This packaging is designed with a clear minimalist approach—removing unnecessary elements and focusing on clean white space to create a modern, premium feel. The refined typography and structured layout communicate the brand more clearly, while the direct display of the product texture establishes an immediate and tangible connection with the audience.
This redesign goes beyond aesthetics; it is a strategic shift to elevate the brand’s position in the market. The result has been stronger shelf impact, a higher perceived product quality, and a noticeable increase in sales following the launch of the new packaging system.
CATALOG DESIGN
The catalog is designed with a clean, minimalist approach, placing strong emphasis on material quality and visual clarity. Large imagery and structured layouts guide the viewer while maintaining a premium, modern feel.
A key focus is sustainability—highlighting the product’s eco-conscious features and its harmony with natural environments, reinforcing the brand’s commitment to environmentally responsible design.
