AFRADOOR BRANDING
AFRADOOR has been actively evolving since its early development around 2017, steadily building its presence and market understanding. By 2025, the brand reached a critical point where its original visual identity no longer reflected its ambition or position. In response, a complete rebranding was undertaken—transforming AFRADOOR into a more elevated, premium-oriented brand. This shift was not merely aesthetic; it was a strategic realignment to better resonate with a more discerning audience and to strengthen its perception within a competitive market. The new identity introduces a more sophisticated visual language, aligning clarity, elegance, and modernity with the brand’s long-term vision.
Architectural strength with timeless elegance.
LOGO DESIGN
The new Afradoor logo is an evolution of the previous design — moving from a circular, soft form to a more architectural and structured composition. While retaining the symbolic tree, it now appears within a balanced rectangular frame, reflecting strength, precision, and modern craftsmanship. This redesign enhances the visual identity with a clear geometric system and refined typography, ensuring a timeless and professional appearance across all brand applications.
PRIMARY COLORS
Afradoor’s primary colors — Slate Green and Charcoal — embody the brand’s architectural strength and refined elegance. Slate Green conveys stability and trust, while Charcoal adds modern precision and power. Together, they create a timeless balance between nature and technology, forming the solid foundation of Afradoor’s visual identity.
SECONDARY COLORS
When it came to choosing colors, one thing I really cared about was keeping the logo design free from being tied to any specific color. Since this product is going to be launched in multiple scents, I didn’t want the logo to be limited or defined by just one color on the packaging. Instead, I wanted each package to have the freedom to reflect its own personality, through its own colors and design, based on the fragrance it represents. That said, for the overall brand identity, I took inspiration from the Sakura blossom, just like in the logo symbol. The colors are soft, lively, and delicate—capturing the same freshness and gentle femininity that the brand stands for.
PATTERNS
Patterns are a key part of Afradoor’s visual identity. Each one is derived from the brand’s tree symbol, designed with geometric precision and rhythmic repetition to express structure, continuity, and strength. Their minimalist and modular design allows versatile use — from formal and industrial contexts to promotional and spatial materials. By adapting in tone and color intensity, these patterns ensure visual coherence across all brand touchpoints — including packaging, stationery, exhibitions, and digital media.
ICONS
Afradoor’s icons are designed in three variations to ensure flexibility across print, digital, and environmental applications. The outlined version is used on light or minimal backgrounds, the reversed version (light on dark) suits colored or dark surfaces, and the simplified single-color version is intended for small-scale uses such as metal engraving or limited surface printing.
STATIONARY
The AFRADOOR stationery set is designed as a cohesive extension of the brand’s visual system, where every element—from layout structure to patterns and graphic details—strictly follows the defined design framework. All components are built on a unified grid, consistent typography, and a controlled color palette to ensure clarity and visual harmony. The patterns are not decorative additions but derived directly from the brand’s core identity, reinforcing recognition and consistency across touchpoints. This systematic approach guarantees that every piece of the stationery set functions as part of a larger, integrated design language, reflecting Afroder’s refined and premium positioning.
Cloth
Design
The apparel system for AFRADOOR is designed as a functional extension of the brand identity, ensuring visual consistency across all human touchpoints. Each piece is developed for specific use cases—ranging from workshop environments and daily staff wear to formal presentations and exhibitions—while maintaining a unified design language. Elements such as color, form, and detailing are directly aligned with the brand’s design system, allowing individuals to seamlessly represent the brand in different contexts. This approach ensures that beyond visual materials, the people themselves become a cohesive part of the brand experience.
Brand in Every Move
CATALOG DESIGN
The AFRADOOR stationery set is designed as a cohesive extension of the brand’s visual system, where every element—from layout structure to patterns and graphic details—strictly follows the defined design framework. All components are built on a unified grid, consistent typography, and a controlled color palette to ensure clarity and visual harmony. The patterns are not decorative additions but derived directly from the brand’s core identity, reinforcing recognition and consistency across touchpoints. This systematic approach guarantees that every piece of the stationery set functions as part of a larger, integrated design language, reflecting Afroder’s refined and premium positioning.
